We are officially on our way to SoHo for the holidays, ready to mix with the Collective that we have yet to meet – the artists, athletes, and activists of New York’s greater Metro area. We signed a lease and started painting this weekend in a discreet space on Mercer, just north of Broome.
Why SoHo? We wanted to be in a space that would be convenient, easy to find, and welcoming to all. And, we needed to find a space large enough to throw a party (or ten), play live music late into the night, and be open to creating a buzz.
After a pretty involved search this Fall, we found the perfect two-story space. For the street level, we’ve designed a clean, minimalist retail space to host Nau’s Fall 2009 collection, peppered with some of our favorite sustainable and socially responsible complimentary brands. Downstairs, we’ll have a coffee bar, lounge and gallery.
In a series of blog posts over the coming weeks, we’ll share details of the making of the pop-up, including the dumpster diving process we just went through to assemble locally sourced, sustainable store fixtures; the store design and our site specific art installation process; the line-up of music, featured artists and events; and the selection of our local charity and other partners. Part store, part gallery, part event space, and with plenty of room for all things unpredictable, our NYC pop-up’s about sharing our approach to sustainable business and considered design with our friends out East in an unforgettable way. It feels great to finally see the first of our plans unfold.
We hope to see you there, and if you are not planning to be in NYC in the next two months, tell your friends to come say hi for you.
Words by Gordon Seabury.