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The Road to Relaunch: Part 3- Creative Assets

— By: The Team at Nau

A brand may be birthed by individual inspiration, or it may be the product of a small collective of like minded individuals. Reflecting the look and feel of a brand however, takes a village. In this episode, we want to shed some light on the network of contractors responsible for the process of creating the photographic reflections of our brand.307w521_swanson.jpg

Marcus Swanson and his crew at Swanson Studio, here in Portland are the talents behind our studio photography (above). Going into the studio allows us to show every detail of every product in a highly controlled environment. These guys are masters, blending artistic sensibilities with state of the art imaging technology.

When we head out into the field, we rely on a small group of shooters that can capture the experience of moving effortlessly between urban settings and the wild. Ben Moon, Daniel Sharp, Jimmy Chin, Tim Kemple, Gabe Rogel (Ski shot below) and Anthony Georgis have been helping us to evolve our look and feel, each contributing their individual perspectives to form a mosaic of a more integrated outdoor experience.

rogel_tlrd_0945.jpgHerding all these cats, both in the studio and out in the field, has been the job of our director of photography, Eugénie Frerichs. After Nau closed its doors last May, Eug took off for the U.K. She’s been cycling throughout England, Wales and Scotland. (Look for her photos in an upcoming post).
Luckily enough, we’ve been able to talk her back to Portland for a few weeks to help us work through the process of rebuilding our image program for Fall.

So now as we head into August, we’re sitting down with the folks above who’ve produced photos for Fall ’08, and just like the process with the factories and fabric partners we talked about in an earlier post, we’re hoping to purchase a selection of the assets that were produced. The shots above are samples of the great Fall imagery that you can expect to see in the coming months.


Words by Hal Arneson.