In his 2008 Ted Talk, Hans Rosling argued that the washing machine was the single greatest invention of the industrial revolution. Instead of spending hours every day collecting water, hand washing along an antiquated washboard, and hanging each garment on a clothesline, we were now free to read more books, learn new languages, go to school, and—yes—contribute to greenhouse gases.
While the washing machine has freed us up to enjoy a few (hundred) extra cups of coffee in the morning, it has also contributed significantly to the environmental footprint of a garment. Some say that over the course of a garment’s lifetime, up to 82% of energy use, 66% of solid waste, and over 50% of air emissions come from washing and drying. Surprisingly, more water and energy are used during consumer care than in production. That’s why, at Nau, we design our clothes to thrive using low-impact cleaning methods.
To make sure your Nau clothing lives a long life, we’ve compiled a few ideas to lighten your load. By following such practices, you not only guarantee your garment’s long life, you also join us in minimizing their impact on the earth.
Read More »
Last month, we asked for nominations for our next Uncommoner. Submissions poured in: tool makers, bike builders, community organizers, milliners, compost cultivators. The choice was difficult. But after careful consideration, we’d like to introduce you to our newest Uncommoner. She’s an entrepreneur, teacher, food advocate, and Board member of Slow Food USA working at the crossroads of policy, education, and food sovereignty to change the way we eat. And she makes one mean cabbage dish. Meet Katherine Deumling, the Ambassador of Food and brainchild behind Cook With What You Have.
Read More »
You might have heard; we’ve been eating a lot of Korean food lately. We’ve also been busy celebrating the year of the Blue Horse with a spacious new office, beautiful spring line, and—yes—even new owners. The Korean-based, outdoor brand, Black Yak and Nau have officially tied the knot.
This week in the Thought Kitchen, we’re honored to sit down with Jun Suk Kang, Nau’s new President, to find out what’s ahead for Nau and Black Yak, what’s going to change, and what he thinks about being voted one of Portland Monthly magazine’s most fascinating dinner guests.
Read More »
Four friends. Four days. No limits. What would you create? That’s what a group of friends had in mind when they set out to build a Geodesic dome. Two months later, their passion-fueled venture landed them a coveted spot at Summit, a Davos-meets-Ted conference for young thought leaders. Self-named the Escape Collective, this fledging group of makers, creators and designers are our third portrait in the Uncommoners—our blog series dedicated to exploring the other side of ordinary.
But this isn’t a story about how to build a 30-foot, low-frequency geodesic dome or how to sew a massive waterproof cover composed of 256 panels of unused material from Nike golf bags (yes, that did happen). This isn’t even a story about the Escape Collective and the other 800-or-so entrepreneurs, artists and leaders they joined at Summit’s newly acquired Powder Mountain Resort last July. No. This is a story about freedom, creativity, and the ideas born out of unencumbered space and time. Because as Einstein once said, “Creativity is the residue of time wasted.” And in a world punctuated by deadlines and deliverables, no one embraces this lost maxim more than The Escape Collective.
We all know them, those friends who work behind-the-scenes, who fly under the radar while doing extraordinary things. They build stuff. They make things. They grow goods. And they do it quietly without the need for accolades or recognition. They’re our friends and neighbors. They’re the humble warriors who live their passion everyday and create positive change. They’re people like Katy Anderson. Known by some as the Lady Carpenter, Katy—as her moniker suggests—is a skilled craftswoman in a man’s world. She’s also the first portrait in The Uncommoners, our new Off-The-Grid series dedicated to exploring the other side of ordinary.
Read More »
This week in the Thought Kitchen, Peter Kallen‚ Senior Designer, talks inspiration behind our new fall collection and why we believe good design is efficiency and beauty in its purest form. No accidents. No distractions. Just simple, effortless, uncompromising design. It’s something the natural world has been doing right for some 4.5 billion years. That’s why our fall line-up draws inspiration from the world around us—how we move within it, how we interact with it, how we perceive it—to create timeless, intuitive apparel for real life.
Shop the collection on nau.com.
This fall, our collection takes inspiration from the greatest source of design excellence. We harnessed the most efficient, intuitive and effortless force that has ever existed and transformed it into an apparel line that fuses the natural and the manmade. This means sustainable luxe fabrics, intuitive construction, and minimalist silhouettes. It means more refined style and foolproof technical performance. It means blending the tailored and the technical to create a sophisticated line of apparel that can not be defined by landscape or geography.
Here’s a sneak peek of what’s to come.
We got a nice chuckle out of last week’s The New Yorker cover by artist Marcellus Hall depicting the much-anticipated (and much-hyped) launch of New York City’s new bike sharing program, Citibike. Even though it joins hundreds of bike-sharing programs already in existence, you’d think the media darling was the first of its kind.
Here’s a sobering stat: 80,000 chemicals are currently used around the world today. Most of these chemicals are untested and a surprising portion are used to make your clothes. From dying and finishing to spinning, ginning and even laundering, chemicals are used in every step of the textile process making even natural fibers unsustainable. But the Outdoor Industry Association (OIA)—along with Jamie Bainbridge, our Director of Textile Development and Sustainability—is spearheading an initiative that hopes to change all of that. How? By adopting a mission of continuous improvement and establishing a carefully cultivated list of preferred chemicals. Sounds simple, sure. But first the OIA has to convince an entire disparate and often complex global manufacturing industry that sustainable chemistry is good for business.
Last Friday, around 2pm, Mark, our GM disappeared. It was shortly after consuming a pomegranite margarita (no salt) and a taco platter. Of course, this is not unusual. Mark has been known to mysteriously vanish only to suddenly reappear days later with a grin and a suntan. This time, he resurfaced on a Monday morning smelling of sulpher and parched earth, surely evidence of a desert escapade. But he was gracious enough to write us a virtual postcard so we wouldn’t have to rely on an Edward Abbey quote to complement these few captured moments.
The desert is a diaspora for the displaced, a refuge from our hyper-saturated social scene, attracting the margins of society— mystics and malcontents, desperadoes and drug runners, rednecks and ranchers, artists and anarchists.
It’s an environment that expands our visual and perceptual horizons. —Mark