“Creativity is exhaustion, and one idea beyond that;” this is how globally renowned architect Matthias Hollwich closed his 2012 TedXEast (TED NYC) talk. Matthias’ speech was focused on sharing his team’s exhaustive creative process in coming up with the perfect architectural concept for the Moma PS1 Young Architectural International Program. At Nau, we understand this. Taking an unconventional and unexpected approach to business and product design can be exhausting, but always worth it.
TEDxEast is one of the 800+ independently organized TED events. Ranked as one of the top five independent events globally, NYC Ted 2012 did not disappoint. At Nau, we’ve always admired the innovative thinking and influential speakers that these top tier events attract. And this past year we were given the opportunity to began supporting TED Long Beach and now TEDxEast through creative sponsorships.
The event theme of this year’s TedXEast was “A View from In Here,” and through four sessions (the Right Brain, the Left Brian, From the Inside Out, and Reframe), 30 speakers were given 18 minutes to give the most important talk of their life. Our lovely host, Julianne Wurm, referred to the day as being “an emotional journey.” And she was right. One of Nau’s fundamental beliefs has been to use business as a force for positive change – it was inspiring to see how many of these speakers are also using business, science, medicine or theatre to make this type of impact.
NYC has the power to draw fantastic individuals, with speakers coming from around the world. Some standouts included Maya Lin (artist and architect), Dr. Pasi Sahlberg (global school improvement activist), Dr. Colin Campbell (40+ years of being on the forefront of nutrition research and links to cancer), Matthias Hollwich (architect), and Cassandra Lin (13 year old entrepreneur who founded project TGIF – turning grease into fuel), among many many others.
TedXEast talks can be viewed here. We hope you enjoy as much as we did.
We love great design. We think about it, talk about it and realize it’s our distinct, intuitive designs which make Nau styles unique. Our friends over at the Copenhagen-based BioMega have a similar approach to thinking about product design. The philosophy behind their stunning collection of commuter bicycles is to create bikes so beautiful that they transform the way a society thinks about transportation. Their goal is to create urban-landscape changing bikes which imbue cities with meaning and create deeper connections with the natural world.
Of course, we believe BioMega’s mission is similar to ours: to create beautiful, sustainable garments that transform the way an industry does business and the way consumers think about fashion. We also appreciate how, like us, they see design as a vehicle to express something familiar in a new, unexpected way — not just for design’s sake, but with performance and end use in mind.
To celebrate our similar ideologies (and to kick off national bike month), we teamed up with Biomega to offer a chance to win the ultra-portable Boston bike (aka The Bos) and a head-to-toe Nau kit. The Bos, with its theft-proof, foldable design, is described by its designer as a mix of “BMX, Downhill bikes, and American bad boy pop culture.” Upon its debut, it won such praise that it became a permanent fixture at the San Francisco Museum of Modern Art.
Now you can have a chance to win this piece of foldable art and any Nau kit of your choice. Register to win here. Only a few days left. The winner will be announced on May 9th in our Off The Grid newsletter.
To learn more about BioMega and the BOS, check out their website here.
It’s been quiet around the office, but for good reason— winter finally arrived in the Pacific Northwest.
Despite mother nature’s slow start to the snow season, you’d be hard-pressed to find anyone in the office this week. Mark, our GM, is enjoying some off-piste skiing in Utah. Tyson and Peter are taking turns at Ski Bowl. Josie’s over in Bend probably causing some mischief on the mountain. And Leigh, well, she’s staring down the steep terrain of the Tetons. She took a break from the mountain to give us the low down on life in Jackson, Wyo.
Even when the snow is low, it’s hard to complain about spending the holidays in the Tetons. Walking through the antler arch at JAC, I couldn’t have been happier to be any other place with my family, 8 adults and 5 kids, to seek some mountain adventures. Over the years I’ve made some of the best turns of my life in Teton Village and on Teton pass, but snow is way down this year and it took a little extra motivation to make the best of this winter playground. In a way, I’ve enjoyed the challenge to seek out a stash here or there, earn my turns in the pass or enjoy a snowshoe in Teton park at sunset. As always, Jackson did not disappoint.
Day 1: we were a large crew on the mountain. Ten out of 13 on snow—impressive for a crew that flew in from Oregon, Vermont, Florida and Italy. For the first time in 15+ years, I took my first run of the year with my dad, brother-in-law and ripping eight-year-old nephew. All ages were stoked. Over the next several sunny days, I enjoyed skiing and snowboarding with my four year old daughter, husband, parents and siblings. We made the most of low snow on the mountain and explored the magic of Teton park, enjoyed many après beers at the Moose and shared lots of memorable holiday meals.
Winter wishes from Jackson, and I wish mountains everywhere lots of snow in the New Year!