Though officially still a few weeks away, it’s full on spring here at Nau. This week we launch our spring collection for men and women. You may have noticed, things look a little brighter, sunnier on the site, which honestly is a miracle that goes a little something like this…
Close your eyes. Well, open your eyes so you can keep reading this, but picture it: Late January, Oregon coast, with three consecutive days of shooting planned. The Internet tells me that this time of year, on average, we get just a touch under 6” of rain. Now I need to tell you that our winter in Portland has been ridiculous – cloudy, but dry. So much so that snowboarding down Mt. Hood involves more dodging than slashing. All the while, we watch the rest of the country get hammered with the white fluffy stuff. Kind of scary if you take a moment to think about it. It’ll be curious to see how what’s happening now will effect our summer.
The day we scouted scared the crap out of me. Winter showed up – downpours and 50 mph winds. We were getting sandblasted in the face with an obligatory 45° forward body lean. If our shoot days would be even half of what this scout day was, there was no way we’d be able to tell the story of spring-living in Oregon.
The shoot was scheduled to start Wednesday. It poured Monday and Tuesday. Then it stopped. Oregon gave us exactly what we were looking for. Forest so green, lush and quiet. An ocean with the cleanest 10-foot waves that I haven’t seen since last April. Seaside towns with locals who know that when nature gives you a break, you take it. Zero, you heard me, zero traffic. And did I mention the sun? Foggy dewy mornings that transitioned to full on, bluebird days and pink, purple fire sky sunsets. All on the northern Oregon coast. In January. JANUARY!? I’ll take it. We all took it, like pros.
So as you follow along with us this season, as we take you to all the places that inspire us and define us, inside our home and community, city and terrain, watching it all come back to life after a long (rather cloudy and dry for us) winter, we hope you see how damn lucky we feel to be doing what we do, and where we get to do it, right now.