Design & Sustainability on

BioMega: Shifting how we ride

— By: The Team at Nau
The Bos
The Bos

We love great design. We think about it, talk about it and realize it’s our distinct, intuitive designs which make Nau styles unique. Our friends over at the Copenhagen-based BioMega have a similar approach to thinking about product design. The philosophy behind their stunning collection of commuter bicycles is to create bikes so beautiful that they transform the way a society thinks about transportation. Their goal is to create urban-landscape changing bikes which imbue cities with meaning and create deeper connections with the natural world.

Of course, we believe BioMega’s mission is similar to ours: to create beautiful, sustainable garments that transform the way an industry does business and the way consumers think about fashion. We also appreciate how, like us, they see design as a vehicle to express something familiar in a new, unexpected way — not just for design’s sake, but with performance and end use in mind.

To celebrate our similar ideologies (and to kick off national bike month), we teamed up with Biomega to offer a chance to win the ultra-portable Boston bike (aka The Bos) and a head-to-toe Nau kit. The Bos, with its theft-proof, foldable design, is described by its designer as a mix of  “BMX, Downhill bikes, and American bad boy pop culture.” Upon its debut, it won such praise that it became a permanent fixture at the San Francisco Museum of Modern Art.

Now you can have a chance to win this piece of foldable art and any Nau kit of your choice.  Only a few days left. The winner will be announced on May 9th in our Off The Grid newsletter.

To learn more about BioMega and the BOS, check out their website here.

 

Words by Leigh Capozzi.