Design & Sustainability on

Under Perfect Conditions: The New Spring Line

— By: Peter Kallen
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We spent a lot of yesterdays in the studio and in the natural world creating images with our friends to unveil the SPRING 2012 season. It all started at the Oregon Coast—rugged, dynamic, textural. The conditions were perfect: sunny, foggy, and magical with great surf, perfect light, friends, and, of course, the lens.

Mornings started early (at the crack of first light). Six a.m. on day one followed by 7:30 a.m. on day two and three (once we got a hold of what the light would bring). The days were packed with back-to-back locations from beachside to coast range and staged to set the perfect backdrop for our new styles. The evenings were spent reviewing the day’s shots and sharing great homemade food, conversation, local wine and local whiskey (for those who chose to indulge).

In the studio shoot we wanted to bring to life the simple, dynamic presence of each style.

We used part of the same crew from the beach shoot plus Nathan and Mackenzie, our other Nau extended family members. A beautiful contrast to the beach shoot, we captured the simple forms of each style and their graceful presence.

Hope you enjoy the fruits of our efforts.

You can see the behind-the-scenes takes from these shoots below.

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Photo by Ben Moon
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Photo by Ben Moon
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Photo by Ben Moon
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Photo by Ben Moon
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Photo by Ben Moon
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Photo by Ben Moon

Words by Peter Kallen.