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SEE THE LIGHT: TOMS EYEWEAR

Posted by Rick | June 8th, 2011 | Filed under Compassionate Capitalism, Positive Change, Sustainability


Screen shot 2011-06-08 at 4.07.58 PM

Toms revealed their new One for One™ product yesterday: Sunglasses. We’ve always been big supporters of the Toms mission and the aesthetic of their simple shoes, so the idea of buying a pair of shades and helping a person with a vision disability sounds great to us. The models are as versatile and classic as the footwear line, and we really love the simple brand identifier on the arm of the glasses—painted lines, which almost bring to mind resin-dip paint jobs on surfboards. The design, according to company founder Blake Mycoskie, will remind the wearer that she has help a person in need to be able to see. Our favorite pair is the Classic 101, shown above.

Well done, Toms!

One Response to “SEE THE LIGHT: TOMS EYEWEAR”

  • June 20, 2011 at 10:00 pm | Calli Beck says

    Hi guys,
    I love reading your posts most of the time, but I have to kick hard for this one. I know TOMS has great intentions behind what they do, but really, they are doing more harm than good… check this post out for a bigger picture… http://goodintents.org/in-kind-donations/toms-shoes

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