How do you raise €22M to build an environmental battle ship? Greenpeace has an innovative answer: Sell the boat off piece-by-piece, allowing donors to connect emotionally and financially to the cause.
Thanks to a brilliant feat of web design, the new Rainbow Warrior has wind in its sails, with 32.9% of the construction already funded. The website not only tells the story of the ship’s history in a dramatic way, but also lets you virtually navigate through its plans, “browsing” the items you can fund from a €1 fork to €7,000 desalinater.
Another great feature is a time-lapse video of the ship’s construction progress, showing that the end result is tangible and that you, as a part owner, are steps closer to launching your vessel for change.
Found via CoolHunting