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The Though Kitchen - Dedicated to Stirring the Pot

Raising a Pot of Gold to Fund a Rainbow

Posted by Rick | March 29th, 2011 | Filed under Environmental Change, Positive Change

Rainbow Warrior Website

How do you raise €22M to build an environmental battle ship? Greenpeace has an innovative answer: Sell the boat off piece-by-piece, allowing donors to connect emotionally and financially to the cause.

Thanks to a brilliant feat of web design, the new Rainbow Warrior has wind in its sails, with 32.9% of the construction already funded. The website not only tells the story of the ship’s history in a dramatic way, but also lets you virtually navigate through its plans, “browsing” the items you can fund from a €1 fork to €7,000 desalinater.

Another great feature is a time-lapse video of the ship’s construction progress, showing that the end result is tangible and that you, as a part owner, are steps closer to launching your vessel for change.

Found via CoolHunting

2 Responses to “Raising a Pot of Gold to Fund a Rainbow”

  • March 29, 2011 at 7:10 pm | Katrina Scotto di Carlo says

    This is so badass! Thanks for posting. I wonder who did their awesome design?

  • April 5, 2011 at 11:08 am | Rick says

    According to CoolHunting, it’s French ad agency DDB and web developers Les 84… Inspiring for sure.

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