Here in The Thought Kitchen, we talk a lot about the power of good design to create positive change. But what about bad design? Can an inconvenient, awkward, unsightly idea help create a better world?
That was the idea that RISD ID grad Erik Askin wanted to explore with his project Design To Annoy, in which he created a cigarette packet so impractical that it would discourage smokers from ever picking up a pack, let along offering a cigarette to a stranger.
Designed for difficult access, poor ‘pocket fit’, inefficient shipping, concealed branding and awkward sharing, its design is so elegantly bad, it’s good. Check out all the design drawings, and other ideas for inconvenient packaging, at the Design To Annoy website.