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Reinventing Fire at the Rocky Mountain Institute

Posted by admin | June 10th, 2010 | Filed under Environmental Change, Sustainability

reinventing-fire

Currently, the energy that we all depend on comes almost entirely from taking ancient carbon bonds (in the form of coal, oil, and natural gas), mixing them with oxygen, and lighting them on fire.  The products of this chemical reaction are energy (heat) and green house gases emissions.  By now, we all know this is not sustainable.

The folks at the Rocky Mountain Institute — a self-described “Think-and-Do Tank” whose mission is to “drive the efficient and restorative use of resources” – believe we can find a way to avoid literally burning up our collective future.  They lay out a vision for how our market economy can drive transformative change from dirty carbon to renewables and energy efficiency:  They call it ”Reinventing Fire.”

I know, I know, “Vision…blah, blah…Policy…blah, blah, blah…” — it gets boring fast.  But it’s critically important stuff, so give this video a chance – it communicates complex issues in simple terms, has cool images to illustrate key concepts, uses great video clips of old-school carbon, and even includes some quick hits of info-graphic porn for the process nerds among us.

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