While Nau is only officially on its first lap with its refined distribution plan to add select outdoor, fashion and eco-friendly retail partners to the network of places to buy Nau product, the retail community has already welcomed us with open arms. Fresh off an inspiring week at Outdoor Retailer and getting prepared for the Project fashion tradeshow at the beginning of September, it is comforting to see demand for Nau’s blend of beauty, performance and sustainability prove popular beyond the direct to consumer only model.
Even in these challenging economic times and following a successful 12 key retailer test in Fall 2008/Spring 2009, Nau will be offered in more than 60 specialty retailers and counting this coming September in most major cities and resort markets in the U.S. as well as select retailers in Japan and Europe. We could not be more pleased with reception from the various retail communities and are looking forward to spreading the word about the product, brand and company philosophy.
Thanks to all the retailers that are embracing our efforts to spread the message of positive change and stay tuned for the list of retailers near you to shop locally and enjoy the Fall 2009 Nau product in 3D. (coming August 18)
Words by Gordon Seabury.