To be an entrepreneur is to be an optimist and I try to live by one of my favorite sayings, “Pessimists are usually right and optimists are usually wrong but all the great changes have been accomplished by optimists.” Thomas L. Friedman
This post is the maiden voyage of an idea that our team had for me to share weekly thoughts and observations with our family of friends and fans. Every Monday you can count on an observation from the prior week through a glass half full lens. My objective is to share experiences as we navigate this fast changing world and encourage your participation and commentary in those adventures.
My subject this week – Earth Day. I know, you’ve heard it all by now, but don’t you think it’s amazing how ubiquitous this previously little known celebration of environmental awareness has become in recent years.
Why is that? Is it that we have finally embraced the evidence of global warming and have entered survival mode. Has the recent financial turmoil reminded us to cherish green places and the simple things. Maybe it is that green has become synonymous with economic potential. Or, perhaps, Earth Day has simply accomplished its purpose over the last four decades and converted the masses. Like most things, it is most likely a combination of these and many other factors that have all contributed to a major shift in awareness, perspective and practices.
I sleep at night because although we’ve left an environmental mess for our children, our youth today has been born with awareness. It is almost like our DNA was altered sometime in the last two decades and kids are teaching adults how to be green. I am regularly impressed by how aware and engaged my 9- and 11-year old daughters are. My wife and I try pretty hard to be good stewards, but our girls often point out how we can do better.
Finally, kudos to Google for understanding this long before many of us – shocker. They understand that youth gets it and launched a program several years ago to solidify Earth Day in the schools. Grades K-12 are asked to have their students design an Earth Day inspired home page Google logo and contest winners in various age categories were awarded $10K for college tuition and $25K grants to the schools of those winners. What a great way to get teachers, students and parents talking about some of the most important and relevant issues of today in the name of Google. Nice thinking!
Thanks for reading.