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The Real 100
You’ve likely heard of the Fortune 500, and the Forbes Best 200 Small Companies, and the NASDAQ 100, and the Inc 5000 (yeah really, 5000), and the Global 100. But what about the The Real 100? In the words of it’s creator Duke Stump, the Real 100 is “dedicated to the 100 most regenerative ideas, individuals and brands that are pioneering a new path towards the emerging future. Defined less by size than their ability to spark a revolution of new thought and possibility.”
Duke has also started a blog dedicated to the Real 100. It’s a good read
Among others the Real 100 includes Architecture For Humanity, Buckminster Fuller Institute, Thomas Friedman, Good Magazine and Toms Shoes. We’re honored to say it also includes Nau. Check out the list and let us know who you would add to the Real 100 community.
8 Responses to “The Real 100”
Hi, I would add this amazing gal…
http://maggiedoyne.squarespace.com/about-maggie-doyne/
Wow. watch the video. Peace!
J,
Thanks for the suggestion. I checked out the link. Maggie is indeed a pretty inspiring person.
Ian – Thanks for the thought.
J – Thanks for the intro to Maggie.
The reality is that the REAL 100 is hundreds, if not thousands of inspiring individuals/brands that are creating positive systemic change. They have a verve and moral jazz that is all about creating and living a new possibility.
I absolutely LOVE Maggie’s story and thus I have added her BLINKNOW FOUNDATION to the REAL 100 list. Beautiful story of humanity and compassion. Thanks!
Duke
Great list to reference – we organize and expo in Boston and our whole idea is to promote businesses and organizations that are helping us move to a more sustainable world. We hope to go out of business ourselves – when business as usual incorporates the triple bottom line.
Lorelei,
We went out of business once and it was extremely painful. In your case, however, I wish you well and look forward to the day that your services are no longer needed.
Interesting looking list. Is there a reason that none of the links are hyperlinked? Tried a couple of browsers..thanks.
joshg…the links are now hyperlinked. thanks! duke
I anticipate some serious web-surfing time checking out some of these links. I agree with Toms, Whole Foods, The Hunger Project, Local Harvest–I would’ve nominated these to be on this list if they weren’t already!
I don’t know if it should make the top 100–but Fair Indigo (www.fairindigo.com) pops to my mind–I think that their company is a perfect fair-trade and (sometimes) organic alternative for J. Crew or Ann Taylor shoppers.
I think that their mainstream appeal (and affordable prices) could woo a lot of the Amerian public into the fair-trade arena.
Boy, I sound like a commercial for Fair Indigo!
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