Waylon Lewis, or W as he prefers to sign his emails with, is an original, passionate and slightly offbeat guy. He’s also the guy behind Elephant. It’s first incarnation was in the form of a printed magazine. Now, given Waylon’s adaptability, its morphed into an online journal. But regardless of its form, Elephant continues as a guide to what they like to call “the mindful life: yoga, organics, sustainability, genuine spirituality, conscious consumerism, fair fashion, the contemplative arts…anything that helps us to live a good life that also happens to be good for others, and our planet.” That definitely sounds good to me.

You can discover lot’s of interesting nuggets at Elephant. For instance, a treasure trove of videos featuring the one and only Waylon in colorful conversation with people like Dr. Andrew Weil, Alice Walker, Treehugger’s Graham Hill, Deepak Chopra and Lester Brown. You can also find posts bearing titles like: Pioneering Natural Cleaning to the Masses: Clorox? Or Method? Or, Yogi Chocolate makes a difference: yoga during unemployment. Or, Chinese / Tibetan New Year: Year of the Ox. Poem & Gifts. You’ll also find content framed by serene banner ads from Patagonia.

And, today (or tomorrow and beyond since there is a persistence of memory in the digital space) you can find a post entitled:Responsible Fashion & the US Economy: Nau’s Scape Jacket and Down Vest. What I like about the review is that its author, Heather Mueller , tackles some of the bigger issues associated with the environmental and social costs tethered to the products and services we consume and the fact that we live in an economic system that externalizes those costs. In that context she goes on to say some pretty complimentary things about our Down Vest and Scape Jacket. We’re also thankful for Abbey Smith’s earlier Elephant post entitled: Nau It’s Time (ecofashion!). Of course, we’re honored to be part of the “mindful life.”