While trolling around the Outdoor Retailer Show last week I stumbled across a little booth that housed the Swiss based ski company Movement . I’d heard about them before, including some of the accolades they’ve received, like Outside Magazines recent Gear Of The Year Award for backcountry skis. When I stopped to talk to them they reminded me of Nau in the sense that they, like us, have thought about the intersection of beauty, performance and sustainability from a product design perspective. That’s what intrigues me about Movement. I’ll leave the “beauty” ingredient out of this conversation as you may or may not like their graphics, but they definitely seem to be pursuing the intersection of performance and sustainability as it relates to the design and production of skis.
They say their skis are for “passionate connoisseurs.” For Movement, the construction of the ski is paramount and they insist on the highest level of construction using proprietary wood cores. They’ve definitely chosen a non-conventional manufacturing path. Unlike most ski companies, they own their own factory in Tunisia. This gives them total control over the production process. Their “Ecologic System” results in 50% less glues being used to join the different wood core parts or the power rail. They also use white glues based on water without chemical dissolvers. On top of that, the wood they use originates from FSC (Forest Stewardship Council) or PEFC (Programme for the Endorsement of Forest Certification) certified forests.
Movement skis may cost more then major brands, but they seem to be committed to quality, durability and internalizing some of the environmental costs that are typically externalized when it comes to the cost of products we buy. I also liked the fact that when they told me the story, they prefaced it by saying their skis are not sustainable. That’s truth in advertising.