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The Though Kitchen - Dedicated to Stirring the Pot

The Road To Relaunch Part 8 – Our Sister: Horny Toad

Posted by admin | October 2nd, 2008 | Filed under Uncategorized

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In our last monthly digital newsletter known as Off The Grid we asked our readers a question about Horny Toad, our new sister company. The question: What inspiring venture did Horny Toad create to do the right thing with their shipping and distribution? (Note: As Nau get’s ready to re-open for business we’re proud to say we’ll be working directly with the same inspiring venture). We got a wave of delightful responses. Alright, we primed the pump by offering to pick a name from those that answered correctly and give them a free Profile Fleece Hoody. In the spirit of passing on the good vibe associated with “doing the right thing”, I thought I’d share a few of the responses here:

“The Planet Access Company ships Horny Toad stuff in cooperation with the Search Development Center. Search employs adults with disabilities. These folks are also provided with training & life skills, housing and fantastic outdoor adventure opportunities. Bravo!! I’d like to add that I am so happy that Nau and Horny Toad are together. They are 2 companies I have always admired. And I’ve been a regular reader of The Thought Kitchen from the beginning. Great stuff!”

“They partnered with the non-profit i think called Stars that does training and job development for people with disabilities. the folks in that program then began working for Horny Toad filling their customer orders. when i read that bit of their website, combing it after hearing they’d bought nau, tears were flowing. i thought it was such a great story and was encouraged that the most inspiring company i’ve ever worked for was in good hands.”

“They started PAC!! Way to go Toad…love what you do and how you do it.”

“I’m so glad I checked out the Horny Toad website and even MORE thrilled that they are partnering with NAU! I originally heard about NAU because I make micro-loans through KIVA and heard that NAU was a big supporter of KIVA. Now I find out that Horny Toad partners with the Search Development Center to provide fulfilling jobs to adults with disabilities and this provides a socially responsible way to provide shipping support for their company. Brilliant! I love it! My husband and I live in Chicago and after reading about this awesome non-profit I think I’m going to find a way that we can donate some time to the Search Development Center. Thanks for brightening my day!”

And one more for good measure…

“In keeping with the spirit of your new alliance, I propose a name change. It combines the two companies’ existing names with the mindset of your young-thinking, vibrant customer base. Surely, someone in meetings has already proposed it: Horny Nau. Happy to help my favorite clothing business and glad to see you will carry on with this new venture.”

6 Responses to “The Road To Relaunch Part 8 – Our Sister: Horny Toad”

  • October 10, 2008 at 12:44 pm | El Marco says

    So…………….how mid October are we talkin here?? Regarding the open for business as Unusal………? Thanks! Love your clothes man….

  • October 11, 2008 at 11:52 am | Ian says

    El Marco,

    We’re thinking October 21. Thanks for asking the question and thanks for lovin the clothes.

  • October 14, 2008 at 2:29 pm | Ryan Hurst says

    Can’t say I love the clothes (never been able to see them in person), but the prices are pure comdey.

    I’ve been stopping by the Boulder, CO location every other week since July, only to find a hand written sign hanging inside the door indicating that the store isn’t open. This goes along with the fast busy signal I encounter when I call the store on the phone. Lame.

  • October 14, 2008 at 2:42 pm | ian says

    Ryan,

    Its a bit of a long story but essentially Nau (version 1.0) went out of business last May. You can check out the background on that chapter of our business here: http://blog.nau.com/2008/05/

    That’s why the Boulder store closed and that’s why the store phone number no longer works.

    Then, we found a second life. You can read about that chapter here: http://blog.nau.com/2008/06/

    On Tuesday, October 21 we’ll be relaunching our business at nau.com. Also, in early November you’ll be able to find Nau product at Ellie’s Eco Home Store in Boulder.

  • October 15, 2008 at 12:50 pm | Kevin Wright says

    I was hoping to come here and wish you great luck in regards to your re-open, but after looking at your prices ($95 for a polyester polo-shirt) I’m convinced you have doomed yourself to failure. I would love to support your store, as I’m sure many others would too, but you have completely lost your marbles when it comes to your pricing strategy. You want sales? Bring it to the masses, not the bored housewives with too much dough and not enough sense. Good luck.

  • October 19, 2009 at 7:18 pm | FC barcelona says

    i think it will be a nice contribution and add to collection of my few good resources

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