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The Though Kitchen - Dedicated to Stirring the Pot

The Road to Relaunch: Part 2- Back to the Factories

Posted by hal | July 11th, 2008 | Filed under Uncategorized

Picture 11.pngRebuilding the relationships with our key vendors, contractors and partners for change is now our highest priority. The first order of business will be to identify all the assets that were in various stages of development when we closed our doors. Assets that were built, but not yet paid for. Rather than starting from scratch, we’re hoping to purchase some of that work in progress. Not all of it, because we’re a much smaller nau, but a selection of products that will continue to reflect our design philosophy, like the Modus Jacket above. Starting at the top of the product development food chain, we’re focusing on raw materials and sewn garments. Jamie, Andrew, Jolie and Gordon are heading to Asia over the next two weeks to meet with our factories and fabric suppliers, hoping to get back on their production calendars. While there, they will engage in a series of conversations about where things stand, introducing the new team and determining what support might be available to us at this late date.
Next stop- Creative assets. We’ll be meeting with the partners involved with the images, copy and graphics that comprise our look and feel.

16 Responses to “The Road to Relaunch: Part 2- Back to the Factories”

  • July 11, 2008 at 9:34 pm | Oliver Hofmann says

    Best of luck. I’m queuing for that jacket alone already.

  • July 11, 2008 at 10:55 pm | Brooks Jordan says

    It is SO refreshing to hear you guys talk about the company, how it works, what you’re up to, through this blog. You’re using “The Thought Kitchen” now how it was meant to be used, and I’m tuning in.

  • July 14, 2008 at 8:58 pm | Richard Lotz says

    I’m excited to hear that now is returning. Nau is one of the few sustainable retailers with both good design and a mens line. A triple combination that seems unfortunately lacking in the industry.

  • July 15, 2008 at 2:40 pm | Stephen Baugh says

    I was overjoyed last night when a friend told me “Nau is coming back!” I gleefully logged back on to your site and bought a few more items. I love the pieces I’ve purchased so far–they have such thoughtful design details and great fabrics. Best of luck, and let’s hear it for 2.0!

  • July 21, 2008 at 5:05 pm | Neil Robertson says

    Man, I am going to miss my discount but so stoked to check out that jacket and the rest of the line! I am seeing myself broke come October if all goes well and that’s when some of it drops! Hope the new start is going well and it’s just as exciting over there as always!

    - Neil

  • July 21, 2008 at 9:09 pm | Ryan Moede says

    Absolutely thrilled to hear that Nau is being reborn!

  • July 22, 2008 at 6:08 pm | Jim Chioffe says

    I do hope the Riding Jacket will make it’s return.
    It seems this design[Riding Jacket]is the perfect example of the seamless
    transition from indoors to OUT….. This what Nau is known for.

  • July 23, 2008 at 12:33 pm | Preston says

    Just putting my vote in for the return of the shroud of purrin trench (for men). Can you be brutally honest as to the chances of that happening?

    Thanks;

    All the best!

  • July 26, 2008 at 3:02 pm | Jan Liverance says

    Please do whatever you can to get that Modus jacket into production – I want one! I love the chameleon-like quality of all of my Nau jackets – especially the Acoustic jacket which I hope you will reissue in other colors. Everything I have bought from you is so perfectly in sync with my lifestyle and design aesthetic. Can’t stop gravitating to my Nau pieces and I appreciate your maverick combo of smart fabrics, unique details and overall comfort and ease. Prada, D&G, Jil Sander, Max Mara have nothing on you! A lot of what’s out there seems either overdesigned or cookie cutter boring so I’m grateful that you’ve managed to survive. Keep doing whatever you’re doing – you’re on the right path!

  • August 1, 2008 at 7:00 am | Tracy says

    I’m so thrilled you’re coming back–like a lot of other people, I got hooked on Nau during the sale, and now I’m a convert. Everything is so well-designed and -constructed…and it all fits! (Thanks for making pants for short people!) :)

  • August 5, 2008 at 2:01 pm | Ian says

    Jim – when we introduce our Fall 08 line in October you’ll see a new, improved version of our Riding Jacket.

    Preston – unfortunately we’ll have the Shroud of Purrin Trench available for woman only. We will have a men’s Shroud of Purrin jacket (including a new hooded version) but not in the trenchcoat length.

    Jan – you can look forward to seeing the Modus jacket in the Fall 08 line.

    And thansk to all of you for your enthusiastic commentary. We’re working hard in anticipation of the Fall product launch.

  • August 25, 2008 at 6:10 pm | Susanna says

    good job! I’m glad to see you’ve scaled back and plan to grow more responsibly this time. Few companies make a fortune in this industry and none of them do it overnight. Working with existing retailers makes so much more sense for a new line than taking on the added expense and responsibility of retail operations. Since so many of you came from huge brands like Nike and Gap it can be hard to adjust to life as a start-up, so I’m glad you have a second chance at it.

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