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The Though Kitchen - Dedicated to Stirring the Pot

The Road to Relaunch: Part 1- The Family Toad

Posted by hal | July 3rd, 2008 | Filed under Uncategorized

toad-faces.jpgAs we transition from Nau 1.0 to Nau 2.0, there are a number of milestone events that are critical to achieving our goal of being back on our feet by October.
The first step in this process was the search for a partner interested in purchasing the remaining assets of the company, and willing to invest in the future of the brand.

Enter Horny Toad. We spoke about them briefly on our homepage, but it bears additional mention here. When we went looking for help in keeping this thing going, we started by looking at companies who understood our business, and were equipped to take on the financial challenges of getting us back up and running. We found so much more than fiscal stability though, when we entered into a partnership with the Toads. They are a great group of like-minded individuals who believe deeply in doing the right thing, and are having a helluva lot of fun doing it.

We’ll keep our separate identities, but will be sharing some back end functions, like finance and HR and that sort of thing. Best of all, we get to play in the same sandbox- the Lizard Lounge here in the Pearl, will be the retail venue for Nau, Horny Toad and several other alternative/outdoor brands.

We’re psyched to be part of the family.

6 Responses to “The Road to Relaunch: Part 1- The Family Toad”

  • July 4, 2008 at 7:16 am | tracy says

    CONGRATS on your rebirth!
    i look forward to the upcoming clothing designs!

  • July 5, 2008 at 8:35 pm | Best Refrigerators says

    Congrats! Rebirth is a good thing. :)

  • August 29, 2008 at 10:26 am | monty says

    Aloha to the Good People at Nau!!!
    My Name is Monty.
    I have been a fan for some time
    and feel a great connection with
    the company and concept.
    I grew up in one of the most
    successful clothing retail companies
    of all time and now I am determined
    to use my knowledge, skills and resources
    for a higher good.
    NAU is a company I want to dedicate
    some time to.
    If you could please advise me of who I
    can speak with to share some knowledge
    and insights I would be very grateful!
    I am also interested in investing financially
    if the opportunity is still available.
    I am a firm believer in this concept!!!
    Please advise.
    Kind regards,
    Monty V Gralnick

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