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The Though Kitchen - Dedicated to Stirring the Pot

Branding by the People for the People

Posted by admin | March 21st, 2008 | Filed under Compassionate Capitalism, Design, Outdoor Sport, Positive Change

Picture 1(2).pngTake a bit of entrepreneurial flare, mix in a bit of eco consciousness along with a dash of digitally enabled community participation in the form of “crowdsourcing” and “crowdfunding” and what do you get? How about Nvohk (pronounced “invoke”) ” an eco-friendly, surf inspired clothing manufacturer that appears to be decidedly democratic in its management approach. The concept: You sign up for free and when membership hits 20,000 everyone invests $50 a year. In return, you get a say in the management of the company, including — according to its founders — major business decisions like logo design, product design, athlete selection and advertising direction. You’ll also have a voice in choosing what charities receive 10% of net profits and 35% of net profits will be directed back to members via award points. As of March 21st, over 2106 future members had signed up. This experiment is one to watch, if not participate in. It will certainly test the power of crowds and our capacity for collective decision-making.

2 Responses to “Branding by the People for the People”

  • March 21, 2008 at 2:02 pm | Adrian says

    Hey just stopping by to get my dose of green info. Always good stuff here! I am trying to compile a list of stuff I can do to reduce my carbon emissions. MTV had a commercial about it, and got me interested. I have been to http://www.earthlab.com and they have a ton of tips but I was mostly impressed by their page where they have their users send in tips: http://www.earthlab.com/life/tips.aspx Does anyone else know of other data bases that I can find these types of small things that lower my emissions? EPA or WWF maybe?

    Thanks for all your info and drop me a link if you guys see anything worth my time.

  • March 22, 2008 at 10:19 am | Ian says


    Thanks for checking out The Thought Kitchen. One suggestion, our friends over at Zerofootprint – http://zerofootprint.net/
    They are based in Toronto and work to enable individuals and organizations to reduce their carbon and ecological footprint.

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