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The Though Kitchen - Dedicated to Stirring the Pot

A Real Humm-dinger…

Posted by Rick | January 7th, 2008 | Filed under Personal Reflection, Sustainability


Rain, flooding, hurricanes, Armageddon… What can we do?! During a football game over the holidays I saw a commercial that looked like a public service announcement about the disastrous effects of global warming, but about halfway through I realized that it was a Hummer spot. Called “Hummer Helps,” this is GM’s campaign to reposition their 6000 lb gas-guzzler as a benevolent life-saving machine and not a symbol of American disregard for the environment. It’s common knowledge that the majority of people driving Hummers don’t use them in the same way the Red Cross does, but GM hopes that by providing a website where actual Hummer drivers can send pics of themselves towing 2WD cars out of mud puddles, everyone’s karmas will be cleansed.

I think a commenter on the Thinking in Vain blog said it best: “Firetrucks help [too]… Guess I should go out and buy one.”

More commentary on the Hummer Helps campaign:

Hummer Helps: Ad PR Industry News Blog
Egg USA: Hummer Stuck in the Mud
A video response to the Hummer Helps Ad.

4 Responses to “A Real Humm-dinger…”

  • January 8, 2008 at 12:38 pm | adrian says

    Does anybody know about this site ( http://www.earthlab.com ) ? I have seen other environmental sites with carbon calculators like yahoo and tree huggers, but I am wondering what the deal with earthlab.com is, is it credible? I saw they also published a list last month of the top ten greenest cities ( http://www.efficientenergy.org/Top-Ten-Green-Cities-in-the-United-States ). Does anyone know if this site is better than say WWF site? Fill me in

    I took their carbon foot print test and it was pretty interesting, but they said that I put out 4.5 tons of carbon while another test gave me like 15 tons? I think I trust earthlab.com’s test a little more (because my score is lower). Does anyone know about any other tests?

  • January 21, 2008 at 11:33 am | ian says


    Regarding carbon calculators, try the folks at Zerofootprint:


  • February 1, 2008 at 11:48 am | Anita says

    “Buying organic toilet paper does not make up for the fact that you drive a Hummer.”

  • October 20, 2008 at 7:26 pm | Breerhime says

    I am, Joseph
    there is a ton of stuff on here
    check out my page:


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