“Green Week” Should Last All Year
NBC just finished their “Green Week” and the irony of a network that’s owned by General Electric telling people to turn off the lights during last Sunday’s Football Night in America wasn’t lost on us. Asking people to turn off their televisions would have been a little more of a stretch though, and even the sportscasters who explained the benefits of energy conservation had their massive plasma screens going during the minute-long blackout before kickoff.
The good news is that, once again, we’re seeing the biggest influencers of the American public raising awareness of sustainability and social issues. That’s a pretty amazing thing. When shows like Days of Our Lives incorporate environmental elements like green weddings into their stories, it may not be the answer to saving planet Earth, but it certainly will help adults across the country realize that this whole sustainability thing isn’t some radical idea spawned by wild-eyed liberals. Now if we can only get people to remember that being green should be a year-long practice…
This entry was posted on Monday, November 12th, 2007 at 10:54 pm and is filed under Sustainability, Positive Change. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
November 19th, 2007 at 9:30 am
I agree that being green should last all year… and on one hand, I agree that having the popular media make environmentalism “cool” can be beneficial; however, on the other, perhaps more serious hand, I think that the problem with making things “cool” is that they become a fad. And fads come and go… how tragic would it be if environmentalism were a brief fad, only to later become out of style.