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The Though Kitchen - Dedicated to Stirring the Pot

Zero Per Gallon

Posted by Alex | October 19th, 2007 | Filed under Outdoor Sport, Positive Change, Sustainability

zpgred.jpgI’d started seeing these stickers around Jackson, Wyoming about a year or so ago on cruiser bikes and skateboards, but it wasn’t until last week that I learned they’re part of a wider campaign being waged by a college classmate. In addition to stickers, patches and t-shirts extolling the virtues of petroleum-free transport, Jonny5 and his crew produce belts out of worn-out bike tires and keep a blog of their adventures. The (unabashedly meager) profits are going toward buying a 45′ boat to sail around the world. You can check out Zero Per Gallon here.

3 Responses to “Zero Per Gallon”

  • October 20, 2007 at 10:01 am | Victoria E says

    Love it :) I can easily see this being a viral success.

  • October 29, 2007 at 9:26 am | Doug Ross says

    I love the idea of people riding bikes for fun, to school, some to work and commuting but let’s be realistic. The challenge is to get a nation with chronic obese slackers off the couch and walking first before they ride. Also to be practical you must compel local governments to set aside bike lanes for the safety of riders. I lived in NYC and heard about someone being hit every week while attempting to ride a bike. Remember like babies, they must learn to crawl before walking. Peace and keep pedaling.

  • November 5, 2007 at 6:03 pm | Jonny5 says

    Doug,
    You sound scared, and you oughtn’t. I bet you hear about car accidents every day too, but does that stop you from driving? Someone’s gotta lead the way, demonstrate what’s possible and realistic. Why denigrate the “obese slackers” in this country (and elsewhere) when you have a chance to make a move? Local governments won’t just put in bike lanes out of their infinite wisdom and kindness; they’ll wait until they see that there’s a demand for them. You getting on your bike, telling your story, speaking up at city hall, and otherwise participating in the get-bikelanes-made process is what we (including all those fatties) need. Get out there and start pedaling, man.

    -Jonny5, in San Francisco

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