A few months ago Thomas Friedman from The New York Times wrote an editorial entitled “The Whole World Is Watching.” It was inspired by the new book “How” written by Dov Seidman. Friedman argued that the emergence of the digital world and the blogosphere has enabled a much richer global dialogue and a heightened degree of transparency. The net result, he says, is that how we live our lives and how we conduct our business matters more then ever before, because our actions are available for the world to see. And, via this new ease of interaction within the global village, others can tell many more people about our practices than ever before.
In the course of designing the company that we call Nau, we’ve been clear about our aspirations and desire to create a more sustainable enterprise. However, that doesn’t mean that we haven’t encountered difficult decisions that involved some degree of trade off or compromise. In fact, many of you have asked us thoughtful and tough questions pertaining to some of our decisions. With that in mind, we’ve decided to launch a new area on our website called, appropriately, Grey Matters. Our intent is to expose and explore the “hows” of our business and the rationale behind our decisions on a variety of subjects, from our choice to use PLA to our choices about where our products are made.
We hope that over time this venue will enable more dialogue, foster deeper questioning and generate new learnings. We invite you to visit and engage with us.