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And Nau a Word from Our Sponsor: Grey Matters Launches

Posted by admin | October 12th, 2007 | Filed under Personal Reflection, Sustainability, Who We Are

small_grey_face_432x264.jpgA few months ago Thomas Friedman from The New York Times wrote an editorial entitled “The Whole World Is Watching.” It was inspired by the new book “How” written by Dov Seidman. Friedman argued that the emergence of the digital world and the blogosphere has enabled a much richer global dialogue and a heightened degree of transparency. The net result, he says, is that how we live our lives and how we conduct our business matters more then ever before, because our actions are available for the world to see. And, via this new ease of interaction within the global village, others can tell many more people about our practices than ever before.

In the course of designing the company that we call Nau, we’ve been clear about our aspirations and desire to create a more sustainable enterprise. However, that doesn’t mean that we haven’t encountered difficult decisions that involved some degree of trade off or compromise. In fact, many of you have asked us thoughtful and tough questions pertaining to some of our decisions. With that in mind, we’ve decided to launch a new area on our website called, appropriately, Grey Matters. Our intent is to expose and explore the “hows” of our business and the rationale behind our decisions on a variety of subjects, from our choice to use PLA to our choices about where our products are made.

We hope that over time this venue will enable more dialogue, foster deeper questioning and generate new learnings. We invite you to visit and engage with us.

2 Responses to “And Nau a Word from Our Sponsor: Grey Matters Launches”

  • October 15, 2007 at 6:28 pm | marguerite manteau-rao says

    I will be happy to check in regularly with Grey Matters. I would also like to share a new initiative (must be in the air!) I started in my blog as well. In honor of Blog Action Day, I just started this new section in my blog, called Blogacts, for blogging + activism. I would like to invite you to be a guest blogger on my blog, and write about one of your blog acts, something you did or are planning to do, involving both writing in your blog, and following up with some kind of activist gesture in your community. Of course, I would link the post back to your site!

    let me know if that is something you would like to do, I would certainly feel honored if you did.


  • November 6, 2007 at 8:28 pm | Howard Silverman says

    Kudos for offering this type of transparency!


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