When we first pulled up our chairs in The Thought Kitchen one of the people whose thinking we referenced was Naomi Klein, until recently probably best known for her book No Logo: Taking Aim at the Brand Bullies. (We took her literally by deciding not to put any external logos on our product, but that’s another story). Klein has just published a controversial best seller entitled The Shock Doctrine: The Rise of Disaster Capitalism. In it she defines shock doctrine as “the use of public disorientation following massive collective shocks”wars, terrorist attacks, natural disasters”to push through highly unpopular economic shock therapy.”
The metaphor of “shock” is important because her thesis stems from a contention that what works on a person also works on a nation. Think 9/11 and fear-induced politics that have eroded some of the fundamentals of what we knew as American democracy. To peer into her thinking, check out the short film by Alfonso Cuaron, who made Y Tu Mama Tambien and Children of Men. Klein was hoping he’d send her a quote for the book jacket, but instead he assembled a team of artists and this short film. Sweet indeed.