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July 30th, 2007

Ideas Make a Difference. Do You Have One?

PICNIC O7



I just received word from some friends of ours in The Netherlands about The Green Challenge. The Dutch Postcode Lottery and PICNIC initiated the Challenge. They’re awarding E 500.000 ($684,650 at the time of writing) for the best product or service that will reduce greenhouse gas emissions. As they say, “It’s time to break free from our traditional approaches to solving the environmental issue. Sweat your creative brain and use all your expertise to find a tangible, real means of introducing a new green movement in our society.” Submissions have to be received by August 30. Three to five finalists will be invited to Amsterdam to present their ideas publicly on September 29th at PICNIC’07, the leading European event for cross-media creativity and innovation.

- ian
 
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This entry was posted on Monday, July 30th, 2007 at 1:07 pm and is filed under Sustainability, Design, Environmental Change. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Ideas Make a Difference. Do You Have One?”

  1. Dalischa de Kok Says:
    July 31st, 2007 at 12:49 am

    Thanks again Ian, for the support and help in promoting this project!

    I already wrote you a mail about this, but there’s a small typo: The reward money is E 500.000, not 5 million!! Sorry to disappoint you, but not even the Postcode Lottery can cough up that kind of money.

    With kind regards,
    Dalischa

  2. ian Says:
    July 31st, 2007 at 9:55 am

    Dalischa,

    Woops. Thanks for the correction. Please let us know what ideas the finalists and eventual winner come up with.

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