I just received word from some friends of ours in The Netherlands about The Green Challenge. The Dutch Postcode Lottery and PICNIC initiated the Challenge. They’re awarding E 500.000 ($684,650 at the time of writing) for the best product or service that will reduce greenhouse gas emissions. As they say, “It’s time to break free from our traditional approaches to solving the environmental issue. Sweat your creative brain and use all your expertise to find a tangible, real means of introducing a new green movement in our society.” Submissions have to be received by August 30. Three to five finalists will be invited to Amsterdam to present their ideas publicly on September 29th at PICNIC’07, the leading European event for cross-media creativity and innovation.