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The Though Kitchen - Dedicated to Stirring the Pot

Ideas Make a Difference. Do You Have One?

Posted by admin | July 30th, 2007 | Filed under Design, Environmental Change, Sustainability


I just received word from some friends of ours in The Netherlands about The Green Challenge. The Dutch Postcode Lottery and PICNIC initiated the Challenge. They’re awarding E 500.000 ($684,650 at the time of writing) for the best product or service that will reduce greenhouse gas emissions. As they say, “It’s time to break free from our traditional approaches to solving the environmental issue. Sweat your creative brain and use all your expertise to find a tangible, real means of introducing a new green movement in our society.” Submissions have to be received by August 30. Three to five finalists will be invited to Amsterdam to present their ideas publicly on September 29th at PICNIC’07, the leading European event for cross-media creativity and innovation.

2 Responses to “Ideas Make a Difference. Do You Have One?”

  • July 31, 2007 at 12:49 am | Dalischa de Kok says

    Thanks again Ian, for the support and help in promoting this project!

    I already wrote you a mail about this, but there’s a small typo: The reward money is E 500.000, not 5 million!! Sorry to disappoint you, but not even the Postcode Lottery can cough up that kind of money.

    With kind regards,

  • July 31, 2007 at 9:55 am | ian says


    Woops. Thanks for the correction. Please let us know what ideas the finalists and eventual winner come up with.

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