Do you know these guys? Not the guys in the picture, but the solar powered bag company Reware? We stumbled on them recently and not only is their product incredibly cool, they are smart as hell. And funny. I hope we sound like they do when people read our stuff. As a company trying to do things differently, they struggle with some of the same things we do, from sourcing greener materials to the issue of where to manufacture their goods to how to market their products. Their blog, The Distance Project, attempts to give more insight into these challenges, while touching on some of the less than obvious hurdles behind creating a more sustainable, more environmentally and socially conscious business. So to Zach and crew, we send the love. Keep up the good work.