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The Though Kitchen - Dedicated to Stirring the Pot

A Picture is Worth a Thousand Statistics

Posted by admin | May 11th, 2007 | Filed under Design, Environmental Change, Positive Change, Sustainability


Chris Jordan recently released a series of prints that describe parts of American culture through the lens of statistics. I find it amazing how the presentation of these numbers affects how we perceive them. Although I’ve been very conscious of our outrageous rates of consumption, gun-related deaths, and incarceration for some time now, no statistic I’ve ever read has evoked the raw emotional impact these prints did.

4 Responses to “A Picture is Worth a Thousand Statistics”

  • May 11, 2007 at 1:19 pm | Mark says

    This is brilliant…back in my “beverage marketing” days is was so easy to ignore these facts. What a difference a few years makes. Cheers to the artist!

  • May 13, 2007 at 9:46 am | csh kemyooter says

    Ethan – Thank you so much for this posting! This brutally honest depiction of America’s consumption is a huge eye opener. I have just posted it to our blog in hopes that more eyes will view these images and rethink the question, “Paper or Plastic?”

    BTW – Great site and clothing. I have yet to physically touch or try on any of your products, but knowing the history of your company, I look forward to owning a couple pieces when I head to Portland next.


  • May 14, 2007 at 12:00 pm | Karyn says

    Every teacher should see a copy of this and share it with every student they teach! It is mind blowing…..thanks for posting!

  • May 17, 2007 at 10:29 am | Ethan says

    Thanks for your comments!

    This morning our local paper, The Oregonian, posted a front page article posing the question, “Paper or Plastic?” and did a great life-cycle-analysis (LCA) comparison between our two favorite grocery-store freebies. Their conclusion? Bring your own reusable bag and eliminate the question altogether (would you like to waste THIS way or would you like to waste THIS OTHER way?).

    It’s fantastic to see issues like this finally making the headlines in local and national publications.. it’s about time!

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