The folks at Dotherightthing think so. Borrowing from Digg.com, users submit information about how companies impact the world. Then, readers separate the good from the bad by voting. The result is a “social performanceâ€? score. It combines the world of a wiki with the world of a forum.
The people behind Dotherightthing see an opportunity. In a recent issue of the Harvard Business Review, Michael Porter and Mark Kramer argued that the world needs a better way to measure the social impacts of companies beyond glossy Social Responsibility reports and self appointed scorekeepers. Will Dotherightthing, which has created a system that allows people (consumers, employees, and members of the community) to drive the ranking of companies based on their social impacts, provide a credible alternative?
According to Time Magazine, who wrote that the Person of the Year is you, the answer could be yes. Time says, “The new Web is a very different thing. It’s a tool for bringing together the small contributions of millions of people and making them matter.â€? Therein lies the potential of Dotherightthing.
Oh yeah, in a gesture of community egalitarianism, along with companies like WalMart, Starbucks and Whole Foods, the community has decided to comment on and evaluate Dotherightthing itself. You gotta love it.