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The Though Kitchen - Dedicated to Stirring the Pot

Be Cool

Posted by Rick | February 21st, 2007 | Filed under Environmental Change, Positive Change, Sustainability

Picture 21.pngLondon and Los Angeles-based Global Cool is using celebrity muscle to spread their message: If they can get one billion people cut their carbon emissions by one metric ton a year for the next ten years, there’s a very good chance that the climactic tipping point — when the Earth succumbs to global warming — can be averted. Supported by such stars as Leonardo DiCaprio and Broken Social Scene, as well as leading environmental scientists, they hope to reach a massive target audience with simple suggestions of cool ways to cut your carbon footprint.

One of our favorite tips from the “Be Coolâ€? page was to “Shower with a really dirty friend,â€? which, by their estimations, could save the average household 290kg of CO2 a year.

3 Responses to “Be Cool”

  • February 21, 2007 at 1:06 pm | Matt says

    Interesting. Canada had a similar challenge in ’04 that was pushed by Rick Mercer (CBC comedian – http://en.wikipedia.org/wiki/Rick_Mercer) backed by the Canadian Government – http://en.wikipedia.org/wiki/One-Tonne_Challenge . Lets hope Global Cool gets some traction.

  • February 22, 2007 at 4:19 pm | Heather says

    Ot a bit here….

    When are the clothes coming already? I have had two occasions to purchase things for… went online with fingers crossed and nothing! It is almost the end of Feb!!! Please let those of us who have been waiting with baited breath know when we get to put our money where our mouths are…

  • February 25, 2007 at 3:44 pm | Ian says


    Thanks for your patience! We’re working hard to put the finishing touches on our e-commerce site so we can get it up and running. Its obviously taken us a bit longer then we originally anticipated which is a bummer. The best way to ensure you know when we go live is to sign up for the Nau monthly newsletter. You can do that on the upper right hand corner of the homepage at nau.com. Newsletter registrants will receive an email as soon as we’re ready to push the launch button.

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