London and Los Angeles-based Global Cool is using celebrity muscle to spread their message: If they can get one billion people cut their carbon emissions by one metric ton a year for the next ten years, there’s a very good chance that the climactic tipping point — when the Earth succumbs to global warming — can be averted. Supported by such stars as Leonardo DiCaprio and Broken Social Scene, as well as leading environmental scientists, they hope to reach a massive target audience with simple suggestions of cool ways to cut your carbon footprint.
One of our favorite tips from the “Be Coolâ€? page was to “Shower with a really dirty friend,â€? which, by their estimations, could save the average household 290kg of CO2 a year.