Sunday’s New York Times has a front-page article about the growing popularity of surfing and its transformation from an icon of the counterculture to moneyed mainstream legitimacy. The author, Matt Higgins, states, “it’s unclear why surfing has found a broader respectability.â€?
Good question. So I’m wondering, is it because:
- surfing is the ultimate experience of freedom?
- there is now big money in the sport?
- you can co-opt an image of coolness?
- it’s a cheap/expensive grab for status?
Is this Disneyfication of the waves a good thing? After all, more people are enjoying what the early tribe of surfers enjoyed. And maybe, just maybe, surfing going upscale will translate into better stewardship of our precious oceans. Your thoughts?