Well, yes, I guess in some ways it is. Like fidelity, honesty, integrity or any of the values that require long-term consistent actions and unwavering commitment, sustainability, on first blush, seems like a pretty dull proposition. But it seems to me that the key is in the style with which one approaches any of these things.
Take fidelity for example. I used to believe that the idea of living with one other person, forsaking all others, was tantamount to a life sentence in maximum security. I now realize that fidelity can be a source of immense satisfaction and reward. Finding new ways to describe long held feelings for the same person throughout a lifetime is a creative endeavor worthy of an endowment, and the rewards of having done so are seemingly immeasurable.
It’s the same with sustainability. The notion of being careful not to squander today’s resources, so tomorrow’s generations can have some too. The idea of living within one’s means, and of putting things back. These all seem to be about sacrifice, and doing without. On the other hand, the idea of making careful conscious choices seems to align with the idea of increasing the value of each thing chosen, thereby turning the practice of sustainability into one of curation, of cultivation, of elegant simplicity and discriminating style.